0.1
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Visual Identity – Pure Luxe
0.2
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Client:
Pure Luxe
Year:
2019
Studio:
N/A - independent
My Role:
Designer & Art Director
0.3
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Logotype
Monogram
The redesign promotes a grey colour palette where each colour is indexed for its specific use. Opting to place content in the center of attention.
Type Treatment
Index of the different text styles and their uses.
Marble Globes
All decisions and specific uses for colours, text styles and other brand elements have been documented in the style guidelines as future reference for the brand.
1.0
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Copyright
© Lucas Berghoef