About

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Lucas

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Multidisciplinary Designer & Art Director

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Crafting visual personalities for digital-first brands

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Multidisciplinary Designer & Art Director

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I use my expertise and creativity to create timeless expressions and meaningful experiences for brands in a primarily digital world.

I am Lucas Berghoef, a Multidisciplinary Designer & Art Director based in Amsterdam, The Netherlands. With 8+ years of experience in the fields of digital and print for national and international clients. Currently working part time at Code d’Azur as Sr. Digital Designer. In my spare time I serve selected clients that peak my interest as a freelancer.

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Multidisciplinary Designer & Art Director

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My core services and capabilities

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Visual identities and logos for a primarily digital world

Not just timeless and memorable, but usable in todays digital world. By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.

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Digital design for services, products and platforms

Extensive experience in creating everything digital. From marketing websites that inspire, to e-commerce that convinces and web apps that are truly beneficial. All while creating a unique and meaningful experience for the user.

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Editorial design for attentive physical experiences

In contrary to all things digital, print serves to slow down and create attentive physical experiences. A physical reminder of your brand that travels with your readers or clients. Capitalising on this unique quality by design to broaden a brand's pressence.

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Design systems for consistency at any scale

Design systems that collect all digital styles, assets and components with the necessary guidelines. These serve as a single source of truth that can be used in all digital services, products and platforms to ensure concistency at any scale.

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Multidisciplinary Designer & Art Director

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© Lucas Berghoef