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Crafting visual personalities for digital-first brands
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I use my creativity and expertise to create timeless expressions and meaningful experiences for brands in a primarily digital world.
I am Lucas Berghoef, a Multidisciplinary Designer & Art Director based in Amsterdam, The Netherlands. With 8+ years of experience in the fields of digital and print for national and international clients such as Polestar, Suitsupply, ABN Amro and KLM. Currently working at Build in Amsterdam, in my remaining time I occasionally serve selected clients that peak my interest as a freelancer.
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My core services and capabilities
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Visual identities and logos for a primarily digital world
Not just timeless and memorable, but usable in todays digital world. By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
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Digital design for services, products and platforms
Extensive experience in creating everything digital. From marketing websites that inspire, to e-commerce that convinces and web apps that are truly beneficial. All while creating a unique and meaningful experience for the user.
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Editorial design for attentive physical experiences
In contrary to all things digital, print serves to slow down and create attentive physical experiences. A physical reminder of your brand that travels with your readers or clients. Capitalising on this unique quality by design to broaden a brand's pressence.
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Design systems for consistency at any scale
Design systems that collect all digital styles, assets and components with the necessary guidelines. These serve as a single source of truth that can be used in all digital services, products and platforms to ensure concistency at any scale.
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Recognition
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Copyright
© Lucas Berghoef