About

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Lucas

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Multidisciplinary Designer & Art Director

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Crafting visual personalities for digital-first brands

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Multidisciplinary Designer & Art Director

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I use my creativity and expertise to create timeless expressions and meaningful experiences for brands in a primarily digital world.

I am Lucas Berghoef, a Multidisciplinary Designer & Art Director based in Amsterdam, The Netherlands. With 7+ years of experience in the fields of digital and print for national and international clients. Currently working part time at Code d’Azur as Sr. Digital Designer, for clients such as Polestar, ABN Amro and KLM. In my spare time I serve selected clients that peak my interest as a freelancer.

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Multidisciplinary Designer & Art Director

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My core services and capabilities

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Visual identities and logos for a primarily digital world

Not just timeless and memorable, but usable in todays digital world. By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.

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Digital design for services, products and platforms

Extensive experience in creating everything digital. From marketing websites that inspire, to e-commerce that convinces and web apps that are truly beneficial. All while creating a unique and meaningful experience for the user.

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Editorial design for attentive physical experiences

In contrary to all things digital, print serves to slow down and create attentive physical experiences. A physical reminder of your brand that travels with your readers or clients. Capitalising on this unique quality by design to broaden a brand's pressence.

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Design systems for consistency at any scale

Design systems that collect all digital styles, assets and components with the necessary guidelines. These serve as a single source of truth that can be used in all digital services, products and platforms to ensure concistency at any scale.

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Multidisciplinary Designer & Art Director

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Multidisciplinary Designer & Art Director

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© Lucas Berghoef